Upstream Advanced Unit 10


“The aim of commerce is not to sell what is best for people, or even what really need; its final standard is a successful sale.”
Sir Richard Livingstone (British businessman)
“Money is power, freedom, a cushion, the root of all evil, the sum of blessings.”
Garrison Keillor (US writer)
writer)
Unit 10 Shop Around
Acclaim = praise for a person or their achievements шумное приветствие, одобрение, апплодисментыAchingly= with much pain; extremely болезненно, мучительно; очень, крайне, невероятно
Agony = very severe painмука, мучение, страдание
Aide = someone whose job is to help someone who has an important job, esp a politician помощник (руководителя), консультант, референт, советник
Ample = more than enough ➔ sufficient достаточный, обширный
Applicable= appropriate применимый, подходящий, пригодный
Avid = doing sth as much as possible ➔ keen жадный (до чего-л.), алчный (на что-л.), заядлый
Binge= a short period when you do too much of sth, such as eating or drinking кутёж
Blow = an action or event that causes difficulty or sadness for someone удар, (неожиданное) несчастье или жизненная невзгода
Bogus = not true or real; false поддельный, фальшивый, фиктивный
Bounced = returned быть возвращённым, не принятым (о чеке - ввиду отсутствия средств на счету плательщика)
Brass band= a band consisting mostly of musical instruments such as trumpets, horns etc духовой оркестр
Cash point = a machine outside a bank that you use to get money from your account банкомат
Certainty= the state of being completely certain несомненный факт, уверенность
Compulsive= obsessiveманиакальный, непреодолимый, навязчивый
Daunting = frightening in a way that makes you feel less confident обескураживающий, приводящий в растерянность, пугающий, внушающий страх
Deflation= a reduction in the amount of money in a country's economy, so that prices fall or stop rising дефляция
Deflection= the action of making sth change its direction отклонение
Deposit = a part of the cost of sth you are buying that you pay some time before you pay the rest of it давать задаток, платить (гарантийный) залог
Devoid of = to be completely lacking in sthлишённый, не имеющий (чего-л.), свободный (от чего-л.)
Endorsement = formal support or approvalподтверждение, поддержка, одобрениеFlair = a way of doing things that is interesting and shows imagination особый стиль, вкус
Flatly = to say sth in a direct and definite way that is not likely to change категорически, решительно, прямо, откровенно
Garment = a piece of clothingпредмет одежды
Glitzy = exciting and attractive because of being connected with rich, famous, and fashionable people ➔ glamorous блестящий, притягательный
Gratification= satisfaction удовольствие, наслаждение, радость, удовлетворение
Hammock = a large piece of cloth that is hung between two trees or posts so that you can sleep in it гамак, подвесная койка
Hitch = a small problem that makes sth difficult or delays it for a short time задержка, заминка, неполадка, помеха
Hoarding = a large board fixed high on a wall outside on which large advertisements are shown щит для наклейки афиш, плакатов
Influx = the arrival of large numbers of people or large amounts of money, goods etc, esp suddenly приток, наплыв
Innate = inborn врождённый, природный, прирождённый
Instalment = one of a series of regular payments that you make until you have paid all the money you owe часть долга, очередной взнос
Millinery shop = a shop that sells women hats магазин дамских шляп
Money -laundering = when money that has been obtained illegally is put into legal businesses or bank accounts in different countries, so that it is difficult for people to discover where it came from отмывание денегMural = a painting that is painted on a wall ➔ fresco фреска, настенная живопись
Nail = a thin pointed piece of metal with a flat top гвоздь
Obscene= extremely unfair, immoral, or unpleasant непристойный, непотребный, неприличныйOngoing= continuing продолжающийся, непрерывный, постоянный
Outdoorsy = an outdoorsy person enjoys outdoor activities увлекающийся походами, прогулками, проводящий много времени на открытом воздухе
Overheads= essential expenses накладные расходы
Presentable = tidy and attractive enough to be seen or shown to someone презентабельный
Pronounced= very great or noticeableрезко выраженный, отчётливый, чёткий
Proprietor = an owner of a business собственник, владелец, обладатель, хозяинQuilt = a warm thick cover for a bed лоскутное одеялоRemoval = the process of taking furniture from your old house to your new one переезд
Residue= a substance that remains on a surface after a chemical process остаток
Respective = used before a plural noun to refer to the different things that belong to each separate person or thing mentioned соответственный, соответствующийSavvy= practical knowledge and ability ➔ know-how смышлёный, толковый, сообразительный
Shoddy= unfair and dishonest; made or done cheaply or carelessly поддельный, фальшивый, ненастоящий
Staggering = extremely great or surprising ➔ amazing ошеломляющий, потрясающий
Stance= an opinion that is stated publicly ➔ stand поза, положение, позиция, установкаStronghold= a place or situation in which an idea, principle, system etc that you think is important is kept safe крепость, твердыня, цитадель, оплотSubliminal = affecting your mind in a way that you are not conscious of действующий на подсознаниеSubtle= not easy to notice or understand unless you pay careful attention неуловимый, тонкий, едва различимыйSuperfluous= more than is needed or wanted ➔ unnecessary излишний, ненужный, избыточный, чрезмерный
Tantrum= a sudden short period when sb behaves very angrily and unreasonably приступ гнева
Teller = someone whose job is to receive and pay out money in a bank служащий в банке, банковский кассир
To abound = to exist in very large numbers иметься в большом числе, кишеть, изобиловать
To arouse = to make you become interested, expect sth etc возбуждать, волновать, будоражить
To blare = to make a very loud unpleasant noise реветь, орать, громко доноситься (о музыке, радио, сирене и т. п.)To commission = to formally ask someone to write an official report, produce a work of art for you etc назначать на должность, уполномочиватьTo counter = to say sth in order to try to prove that what someone said was not true or as a reply to sth; to do sth in order to prevent sth bad from happening противоречить, возражать; противостоять
To crack down = to become more strict in dealing with a problem and punishing the people involved принимать крутые меры (против кого-л. / чего-л.)
To decipher = to find the meaning of sth that is difficult to read or understand ➔ to decode разгадывать, распутывать, понимать
To demote = to make someone's rank or position lower or less important понижать в должности, в звании
To devolve = if you devolve responsibility, power etc to a person or group at a lower level, or if it devolves on them, it is given to them передавать, переходить к другому лицу (о должности, обязанностях, имуществе)
To ditch = to stop having sth because you no longer want it бросать, покидать
To embody= to be a very good example of an idea or quality ➔ to represent воплощать (в себе), изображать, олицетворять (чем-л.), заключать в себе
To erect = to build sthсооружать, устанавливать, возводить, строить
To evolve = to develop and change gradually over a long period of time развёртывать, раскручивать, развивать
To gazump= if you are gazumped, the person who is selling you a house sells it to another person who offers them more money вымогать дополнительную плату (после сделки, связанной с покупкой дома)
To haggle = to argue when you are trying to agree about the price of sthторговаться
To haul = to pull sth heavy with a continuous steady movement тащить, тянуть, таскать, волочить
To hike (up) = to increase a price, tax etc by a large amount ➔ to raise поднимать, повышать, взвинчивать (цены, налоги)
To impregnate = to saturate наполнять, насыщать, обогащать
To lurk = to wait somewhere quietly and secretly, usually because you are going to do sth wrong прятаться, оставаться незамеченным, притаиться
To pop in(to) = to go somewhere quickly, suddenly, or in a way that you did not expect ➔ to nip in забежать, заскочить
To recede = if sth you can see or hear recedes, it gets further and further away until it disappears ➔ to fade away отступать, пятиться, удаляться
To rectify = to correct sth that is wrong ➔ to put right исправлять (ошибки, упущения и т. п.), поправлять (ситуацию, положение дел)
To redeem = to make sth less bad ➔ to make up for искупать (вину, грехи), исправлять (ошибки, оплошности)
To rejuvenate = to make sth work much better or become much better again ➔ to revive омолаживать, восстанавливать, ремонтировать, реконструироватьTo revere = to respect and admire someone or sth very much уважать, чтить, почитатьTo revolve = to move around like a wheel вращаться, вертеться, поворачиваться
To saunter = to walk in a slow relaxed way ➔ to stroll прогуливаться, прохаживаться, фланировать
To scrap = to decide not to use a plan or system because it is not practical ➔ to abandon отказываться (от чего-л.), прекращать (что-л. / делать что-л.)
To slog = to make a long hard journey somewhere, esp on foot с трудом брести, еле тащиться
To span = to include, to cover охватывать, простираться, распространяться
To thrive = to become very successful or very strong and healthy ➔ to flourish благоденствовать, преуспевать, процветать
To tug = to pull with one or more short, quick pulls тащить, дёргать с усилием, буксировать, тянуть
To undercut = to sell goods or a service at a lower price than another company ➔ to undersell сбивать цены, продавать по более низким ценам (чем конкурент)
To ward off = to do sth to try to protect yourself from sth bad держать (кого-л.) на расстоянии
Unsolicited= not asked for and often not wanted сделанный или предоставленный без запроса, незатребованный, непрошенный
Venue= a place where an organized meeting, concert etc takes place место проведения (мероприятия, встречи)
Vicarious= experienced by watching or reading about someone else doing sth, rather than by doing it yourself чужой, не свойWindbag= someone who talks too much ➔ gasbag болтун
Windbreak= a fence, line of trees, or wall that is intended to protect a place from the wind забор, ограждение, щит (для защиты от ветра)
Windfall = an amount of money that you get unexpectedly неожиданный доход, неожиданно полученная сумма денег
Windpipe= the tube through which air passes from your mouth to your lungs ➔ trachea трахея
Idioms
Be one’s meal ticket = sth or someone that you depend on to give you money or food жить на попечении у кого-то, сидеть на шее
Cost an arm and a leg = have a very high price стоить целое состояниеEarn one’s bread and butter = the work that provides you with most of the money that you need in order to live средства к существованию, хлеб насущный
Foot the bill = to pay for sth, esp sth expensive that you do not want to pay for оплатить счёт, взять расходы на себя,
Go from rags to riches = becoming very rich after starting your life very poor из грязи в князи
Have a nest egg = an amount of money that you have saved so that you can use it for something special in the future деньги, отложенные на чёрный день
Keep one’s head above water = to manage to continue to live on your income or keep your business working when this is difficult because of financial problems держаться на поверхности, держаться на плаву
Make ends meet = to have only just enough money to buy the things you need сводить концы с концами
Save for a rainy day = to save sth, esp money, for a time when you will need it откладывать на «черный день»
Tighten one’s belt = to try to spend less money than you used to урезать бюджет
Phrasal Verbs
Call for = demand вызывать, требовать
Call off = cancel отменять, откладывать, переносить
Call up = telephone позвонить
Call upon = request просить, обращаться с просьбой
Draw in = involve вовлекать, впутывать, заманивать
Draw on = use (an ability/ a resource) влечь, манить; наступать, приближатьсяDraw out = lengthen a process тянуться, затягиваться
Draw up = write (a plan/contract) составлять
Collocations
Be at/in/to the forefront (of sth ongoing) = to be in a leading position in an important activity that is trying to achieve sth or develop new ideas выдвигаться на передний план
Carry a lot of weight = to be very infuentialбыть влиятельным
Carry a motion = to be voted in favour of принимать предложениеCarry an illness = to be affected with sthявляться переносчиком заболевания
Carry sth too far = to overdo sthзаходить слишком далеко в чём-лCash and carry = a shop where customers representing a business or organization can buy large amounts of goods at cheap prices магазин, в котором товары продаются за наличный расчёт
Go off the boil= to become less good at sth that you are usually very good at утратить весь свой пыл, "остыть"
Have money to burn= to have more money than you need, so that you spend it on unnecessary things денег куры не клюютHit the spot= To have exactly the good effect that you wanted, esp when you are hungry or thirsty быть как раз кстати
I’d put/bet (my) money on sth= used to say that you feel sure that something will happen держать пари, биться об заклад
Leave somebody in the lurch = to leave someone at a time when you should stay and help them Money talks = used to say that people with money have power and can get what they want деньги могут все
Not for love or/nor money = if you cannot get something or do something for love or money, it is impossible to obtain or to do ни за что (на свете), ни за какие деньги
Pay over the odds= to pay a higher price than is usual or reasonable переплачивать
Put your money where your mouth is = to show by your actions that you really believe what you say подкреплять свои слова делом
White noise = noise coming from a radio or television which is turned on but not tuned to any programmeбелый шум, белые шумыbuyers’/ flea market
best-selling/ household products
celebrity/ government endorsements
aggressive/ effective marketing
subliminal/ coded messages
pop/religious icons
Set up Launch Make Do
a chain of shops √ √ cutbacks √ the weekly shopping √
business √
a deal √ √ √
an agency √ √ the bookkeeping √
a company √ √ a campaign √ √ a fortune √ a branch √ a product √

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