Upstream Advanced Unit 9


“55% of our influence upon others is based on our image.”
Lori Johnson (British businesswoman)
“Beauty isn’t worth thinking about; what’s important is your mind.”
Garrison Keillor (US writer)
writer)
Unit 9 The Image Business
Adage = a well-known phrase that says sth wise about human experience ➔proverb, saying афоризм, изречение, максима, поговорка, пословица
Adaptation = a film or television programme that is based on a book or play экранизация
Amiable = friendly and easy to like дружелюбный, любезный
Approachable = friendly and easy to talk доступный, достижимый, достигаемый
Assent = approval or agreement from someone who has authority одобрение, разрешение, согласие
Assertive = behaving in a confident way, so that people notice you настойчивый, напористый, самоуверенный
Bleak = without anything to make you feel happy or hopeful унылый, гнетущий, безрадостный
Blotch = a pink or red mark on the skin, or a coloured mark on sthпятно
Blustery = very windy ветреный, штормовой
Bold = not afraid of taking risks and making difficult decisions смелый, храбрый, отважный
Bomber jacket = a short jacket which fits tightly around your waist приталенный жакет
Braces = a system of metal wires that people, usually children, wear on their teeth to make them grow straight брекетыBuzz = a lot of activity, noise, and excitement шумиха, суета
Canvas = the piece of cloth a painting is done on холст
Cargo = the goods that are being carried in a ship or plane ➔freight груз
Charcoal = a dark grey colour темно-серый
Chilly = unfriendly неприветливый, равнодушный, холодный
Coarse = rude грубый
Compelling = sth that makes you feel certain that it is true убедительный
Corny = too silly and repeated too often to be funny or interesting старомодный, банальный, избитый, глупый
Cult = a fashionable belief, idea, or attitude that influences people's lives культ
Cumbersome = heavy and difficult to move громоздкий
Deceased = dead умерший
Delusions = a false belief about yourself or the situation you are in заблуждение
Demented = crazy or behaving in a very strange way сумасшедший
Demise = death кончина
Dexterity = skilfulness ловкость, быстрота, сноровка
Disingenuous = not sincere and slightly dishonest неискренний
Distant = unfriendly сдержанный, сухой, холодный
Double = an actor who takes the place of a more famous actor in a film, esp because the acting involves doing sth dangerous ➔stand-in дублер
Drivel = sth that is said or written that is silly or does not mean anything чепуха, чушь, бессмыслица, бред
Enamoured of/with= liking sth very much в восторге от чего-л.
Enigmatic = mysterious and difficult to understand загадочный, таинственный, непонятный
Ethereal = very delicate and light, in a way that does not seem real лёгкий, воздушный, деликатный, утончённый, изысканный
Ethos = the set of ideas and moral attitudes that are typical of a particular group характер, преобладающая черта, дух
Exorbitant = extremely high ➔ astronomical безмерный, непомерный, чрезмерный
Exposure = the amount of time that light is allowed to enter the camera when taking a photograph выдержка
Fad = sth that people like, do or that is fashionable for a short time прихоть, причуда, преходящее увлечение
Fanfare = a piece of music played on a trumpet to introduce an important person or event фанфара
Foam = a mass of very small bubbles on the surface of a liquid ➔froth пена
Fortuitously = happening by chance, esp in a way that has a good result случайно
Fuchsia = a bright pink colour цвет «фуксия»
Fusty = old-fashioned; having an unpleasant smell старомодный; затхлый
Gainful = work or activity for which you are paid прибыльный
Grind = sth that is hard work and physically or mentally tiring тяжёлая, однообразная, скучная (работа, деятельность, задание)
Growth spurt = when a child suddenly grows quickly период интенсивного роста
Grungy = unpleasantly dirty запущенный, неопрятный, немытый, грязный
Gullible = too ready to believe other people легковерный
Heavy-handed = taking too much action or extreme action, esp without thinking about other people's feelings жестокий, угнетающий, деспотичный
Hideous = extremely unpleasant or ugly отвратительный
Hilarious = extremely funny уморительный
Hoax = a false warning about sth dangerous обман, ложь, мистификация, неправда
Horrendous= frightening and terrible ➔horrific страшный, жуткий, вселяющий ужас
Impish = showing a lack of respect or seriousness in a way that is amusing rather than bad ➔mischievous озорной, проказливый, шаловливый
Implausible = difficult to believe and therefore unlikely to be true неправдоподобный
Implicit = complete and containing no doubts безоговорочный, безусловный, полный
Imposing = large, impressive, and appearing important грандиозный, впечатляющий, внушительный
Indecisive = unable to make clear decisions or choices нерешительный
Inexplicable = too unusual or strange to be explained or understood ➔strange, incomprehensible необъяснимый, неизъяснимый, непонятный, непостижимый
Insatiable = always wanting more and more of sth ➔greedy ненасытный, жадный, алчный
Insightful = able to understand what a situation or person is really like ➔perceptive проницательный
Intact = not broken, damaged, or spoiled целый
In-your-face = behaviour that is intended to be noticed and to shock or upset people назойливый, нахальный, вызывающий
Irrefutable = indisputable неопровержимый
Kilt = a type of skirt made of tartan that is traditionally worn by Scottish men шотландская юбка
Licence = the way in which a painter or writer changes the facts of the real world to make them more interesting or beautiful вольность, свобода в изображении реального мира
Manor = a big old house with a large area of land around it поместье
Musty = having an unpleasant smell затхлый
Nail file = a thin piece of metal used for making your nails a nice shape пилочка для ногтей
Notably = especially, in particular исключительно, особенно, в особенности
One of a kind = the only one of a particular type of thing штучка
Outgoing = someone who likes to meet and talk to new people дружелюбный, общительный
Pathetic = sth or sb that is so useless, unsuccessful, or weak that they annoy you жалкий, вызывающий презрение
Piteous = expressing suffering and sadness in a way that makes you feel pity жалкий, жалобный, достойный сострадания
Pithy = intelligent and strongly stated, without wasting any words содержательный, по существу, лаконичный
Poignant = making you feel sad or full of pity трогательный, берущий за душу
Prank = a joke выходка
Pre-emptive = a pre-emptive action is done to prevent sth from happening, esp sth that will harm you упреждающий
Profligate= wasteful неэкономный, расточительный
Prolific = producing a lot of sthплодовитый
Quaint = unusual and attractive, esp in an old-fashioned way привлекательный своей оригинальностью или старомодностью, причудливый, затейливый
Rag trade = the business of making and selling clothes индустрия моды
Rebellious = deliberately not obeying people in authority or rules of behaviour мятежный
Recession = a difficult time in business activity etc спад
Reportedly = supposedly предположительно
Reputed = according to what some people say, but not definitely предполагаемыйRespectable = someone who behaves in a way that is considered socially acceptable почтенный, респектабельный, приличный
Restrained = calm and controlled сдержанный
Rigorous = careful, thorough, and exact строгий, точный, доскональный, скрупулёзный, тщательный
Scathing = criticizing someone or sth very severely резкий, едкий, язвительный
Séance = a meeting where people try to talk to or receive messages from the spirits of dead people спиритический сеанс
Sideburns = hair grown down the sides of a man's face in front of his ears бакенбарды
Slapstick = humorous acting in which the performers fall over, throw things at each other etc грубый, дешёвый фарс, дешёвое представление, грубое развлечение
Sloppy = expressing love and emotions in a way that seems silly ➔slushy, sappy, soppy слезливый, сентиментальный, слащавый
Sole = the only one единственный
Spectre = a ghost призрак, приведение
Splendour = impressive beauty, esp of a large building or large place ➔magnificence великолепие, богатство, пышность, роскошь
Spoof = a funny book, play, or film that copies sth serious or important and makes it seem silly пародия
Stiletto = a woman's shoe that has a very high thin heel туфель на шпильке
Stuffy = too formal and old-fashioned чванный
Suggestible = easily influenced by other people or by things you see and hear подверженный влиянию, уязвимый
Sway = power to rule or influence people власть, влияние
Tacky = sth that looks cheap or badly made and shows poor taste безвкусный, вульгарный, пошлый
Tailored = made or done specially for someone's particular need or situation сделанный портным, сшитый на заказ
Tank-top = a piece of clothing with no sleeves без рукавов
Tedious = sth that is tedious continues for a long time and is not interesting нудный, скучный, утомительный
To allege = to say that sth is true or that sb has done sth wrong, although it has not been proved утверждать
To aspire to = to desire and work towards achieving sth important стремиться к
To convey = to communicate or express sth, with or without using words выражать, сообщать, передавать
To crumble = to break apart into lots of little pieces крошиться, обваливаться
To dabble = to do sth or be involved in sth in a way that is not very serious заниматься непрофессионально, время от времени, проявлять поверхностный интерес
To dart = to move suddenly and quickly in a particular direction рвануться, кинуться, помчаться стрелой
To debunk = to show that an idea or belief is false опровергать
To deem = to consider полагать, считать
To discredit = to make people stop respecting or trusting someone or sthопровергнуть, показать несостоятельность, дискредитировать
To dissipate = to gradually become less or weaker before disappearing completely рассеиваться
To doctor = to dishonestly change sth in order to gain an advantage фальсифицировать
To envision = to imagine sth that you think might happen in the future, esp sth that you think will be good ➔ to envisage воображать (что-л.), рисовать в своём воображении, представлять себе, предвидеть
To erode = to gradually reduce sth such as someone's power or confidence ослаблять, постепенно уменьшать, портить
To exude = if you exude a particular quality, it is easy to see that you have a lot of it ➔ to emanate излучать, выделять
To fidget = to keep moving your hands or feet, esp when you are bored or nervous ерзать
To hail as = to describe someone or sth as being very good провозглашать, называть
To impair = to damage sth ухудшать, повреждать, портить
To outmanoeuvre = to outwit перехитрить
To plague = to cause pain or suffering to someone, esp for a long period of time изводить, мучить, доводить
To preclude = to prevent sth or make sth impossible предотвращать, устранять
To probe = to ask questions in order to find things out исследовать, расследовать
To prop sth up = to prevent sth from falling by putting sth against it or under it подпирать что-то чем-то
To refute = to prove that a statement or idea is not correct ➔ to rebut опровергать, доказывать несостоятельность, ложность
To revolve = to move around вращаться
To succumb = to stop opposing someone or sth ➔ to give in поддаваться, уступать
To superimpose = to put one picture, image, or photograph on top of another so that both can be partly seen накладывать (одно на другое)
To surface = to become known or easy to notice всплывать, появляться, становиться известным
To surpass = to be even better or greater than someone or sth else превосходить, превышать
To torment = to make someone suffer a lot, esp mentally ➔ to torture досаждать, изводить, раздражать
To usurp = to take someone else's power, position, job etc when you do not have the right to узурпировать, незаконно захватывать
To whittle = to gradually make sth smaller уменьшать
Trashy = of extremely bad quality дряннойTrickery = deception обман
Trite = boring, not new, and insincere банальный, избитый, неоригинальный
Tunnel vision = the tendency to only think about one part of sth such as a problem or plan, instead of considering all the parts of it узкий кругозор, ограниченность, узость взглядов
Tweezers = small tool used to pull or move very small objects пинцет
Unassuming = showing no desire to be noticed or given special treatment ➔modest скромный
Unpretentious = not trying to seem better, more important etc than you really are простой
Unruly = violent or difficult to control ➔wild буйный, непокорный, несдержанный
Untrustworthy = someone who cannot be trusted ненадёжный
Vibrant = bright, strong and lively живой, энергичный
Waistcoat = vest жилет
Wayward = behaving badly, in a way that is difficult to control непослушный, своенравный
Wellingtons = a rubber boot that stops your foot getting wet резиновые сапоги
Well-nigh = almost почти, приблизительно
Withered = a withered plant has become drier and smaller and is dead or dying увядший
Yen (for) = a strong desire сильное желание
Idioms
For a song = very cheaplyза гроши
To be a hard act to follow = to be so good or successful at sth that it will be difficult for the next person, team etc to be as good труднодостижимый уровень, высокая планка, образцовое исполнение своих обязанностей
To bit one’s tongue = to stop yourself saying sth прикусить язык
To get ones’ act together = to become more organized and behave in a more effective way, esp in order to achieve sthсобраться с силами
To have sth coming out of one’s ears = to have too much of sthиметь что-то в огромных количествах
To have the sb’s ear = to be trusted by someone so that they will listen to your advice, opinions etc пользоваться чьим-л. благожелательным отношением
To keep up appearances = to do sth in the way in which people expect you to для видимости
To make a song and dance about sth= to behave as if it was worse, more important, more difficult etc than it really is афишировать, создавать шумиха
To pull a face = change your expression to make people laugh or to show you are angry, disappointed etc корчить рожиTo see eye to eye = to agree with each other сходиться во взглядах с кем-л.
To set the stage for sth= to prepare for sth or make sth possible организовывать, устраивать
Phrasal Verbs
Ease off = to improve or get less становиться менее напряжённым, ослабляться
Go on = continue продолжать
Go over = examine проверять, пробегать глазами
Go under = fail/go bankrupt терпеть неудачу, разоряться
Go up = increase увеличиваться, расти, повышаться
Peter out = to gradually become smaller, less, weaker etc and then come to an end постепенно затихать, иссякать, прекращаться
Pick at = nibble откусывать, есть маленькими кусочками
Pick on = bully приставать, дразнить, придираться
Pick out = select отличать, различать
Pick up = collect поднимать, подбирать, забирать
Pull over= to drive to the side of the road and stop your car съезжать на обочину и останавливаться
Slip out = to say sth without really intending to срываться (с языка, губ)
Turn over = to start the engine работать на холостом ходу (о моторе)
Whisk away = to take someone or sth quickly away from a place быстро увозить, проводить
Collocations
Be instrumental in (doing) sth= to be important in making sth happen служащий орудием, способствующий
Be the spitting image of somebody = to look exactly like someone else вылитый портрет, точная копия
Blood and gore = violenceнасилие
Down in the mouth = depressed повесивший голову, в унынии
Down payment = deposit первый взнос, первоначальный платёж
Down the drain = wasted без пользы, без толку, коту под хвост
Down-and-out = poor разорённый, бедствующий
Down-at-heel = shabby изношенный, обветшалый, потёртый, старый
Down-to earth = sensible практичный, удобный, здравомыслящий
Hand-me-downs = used clothes подержанный, низкого качества, потрёпанный
In stitches = laughing a lot in a uncontrollable way хохотать
In your own right= used to say that you have sth or achieve sth on your own, without depending on other people абсолютно самостоятельно, без чьей-либо помощи
Put in an appearance/make an appearance = to go to an event for a short time, because you think you should rather than because you want to показываться, появляться (для галочки)
Take sth at face value = to accept a situation or accept what someone says, without thinking there may be a hidden meaning принимать на веру
To sink your teeth into = to bite sthвонзать зубы во что-л.
Ups and downs = good and bad times взлёты и падения, превратности судьбы

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