Travelling responsibly at Nike HQ
When Nike World Headquarters relocated to a suburb outside Portland, Oregon in the USA, the management decided to save money by building fewer car parking spaces at the new site. At this time, 98% of Nike's employees drove alone to work, and there were too many cars for the number of parking spaces.
Management soon realized they needed to encourage fewer people to drive to work alone. They started an incentive-based programme - employees who shared car journeys, cycled to work or used public transport received money towards their travel costs, or vouchers that they could spend in the cafeterias at work and at Nike stores. It was a popular programme, but it was expensive and difficult to monitor. They then introduced a new system called TRAC - Travelling Responsibly? Accept the Challenge. TRAC gave employees information about public transport, cycling routes, and car-sharing and offered monthly prizes to employees. The company also started to pay 72% of the cost of bus and rail passes.
The percentage of employees driving alone to work is now 78%. However, the company would like to reduce this figure still further.